Introducing Beata Aleksandrowicz
Beata Aleksandrowicz is an expert on massage and the creator of the Pure Massage Spa Training Method® which provides spas worldwide with advanced training in a modern concept of massage. Beata is a powerful advocate of educating people about the importance of touch, massage and spiritual growth.
In 2002 Beata founded Pure Massage, the first company in London dedicated solely to massage with training techniques based on the Twelve Principles of Massage™ created and developed by Beata. Her company became synonymous with the highest quality in massage, gaining recognition from the press and acknowledged by clients as the best available on the market.
Pure Massage Spa Training Method® is a result of Beata’s ongoing passion and dedication to change the perception of massage. Her ground-breaking approach to training techniques provides therapists not only with highly effective and injury-free massage methods, communication skills and self care routines, but also – essential in their profession – life coaching skills. Among her recent projects are Dormy Spa House – Cotswolds, UK, Finolhu – Maldives, and The Lanesborough Club & Spa – London, UK.
Beata is the author of books on massage, translated into several languages and published worldwide by Duncan Baird. She is a former columnist for The Sunday Telegraph, Stella Magazine and the main co-author of the Massage Guide created by The Guardian Magazine.
Beata established several charity projects, such as ‘Touch a Heart’, which offered massage to the elderly, or ‘Young Mothers’, which offered support to teenage mothers. She has successfully completed a five-year charity project helping a group of Kalahari bushmen transition from nomadic life.
She has travelled extensively in Africa and was initiated and recognised by healers in Botswana and Namibia. This was featured in the documentary Touch of Trust, which explores our ability to communicate through touch, beyond cultural barriers and differences.
Beata is currently working on her third book.